Ali Storm

Ali Storm, author of THIRTY-THREE and founder of the IRIS Identity System and Women's Movement, spent 13 years in corporate fashion in New York City before her life changed course entirely. On December 12, 2012, at age 33, a spontaneous kundalini awakening shattered her sense of reality and identity — what unfolded in one morning took a decade to fully integrate.

In the years that followed, she became a certified Kundalini Yoga instructor, immersing herself in spiritual communities and learning to hold space for others' transformations. She worked as an intuitive, leading workshops, before eventually stepping away for a time. She has since returned to that work, creating IRIS — a modern astrology system that helps women uncover their Signature Archetype and express their authentic identities. What began with her debut book, THIRTY-THREE, a memoir of her own kundalini awakening, has grown into a movement: retreats, parties, digital content, and a platform where feminine strength is celebrated through art, music, and meditation.

Ali now lives in New York, where she writes and works with women using the IRIS Identity method to support them in their own awakenings.